“Blogs” or web logs are a great way to prove that you know what you are talking about – because who could write regularly on a topic that they didn’t know? and if the blog sits on your web server, every entry becomes a new web page with fresh content! fresh content is very important, because every time google visits your site, they note if anything has changed since their last visit or if it is basically an artifact just sitting there collecting dust. the more activity happening on your site, the more it appears to be a valuable resource.
How is this for an easy blog method? we record telephone interviews with someone in your company, transcribe them and get weeks worth of blog entries out of it! we do creative design for blogs and use software that can submit them to “blog only” search engines.